MILLER BREWING COMPANY VINTAGE ELECTRIC NEON BEER SIGN - MILWAUKEE, WISCONSIN CIRCA 1987

OVERVIEW:
A DISTINCTIVE AND HIGHLY COLLECTIBLE VINTAGE ELECTRIC NEON BEER SIGN FROM THE MILLER BREWING COMPANY, FEATURING AN INNOVATIVE GUITAR-SHAPED TRANSFORMER BOX DESIGN. THIS COMMERCIAL ADVERTISING SIGN REPRESENTS A SIGNIFICANT PIECE OF AMERICAN BREWING MEMORABILIA AND VINTAGE NEON SIGNAGE HISTORY. THE PIECE COMBINES FUNCTIONAL ELECTRICAL ENGINEERING WITH CREATIVE MARKETING DESIGN, CHARACTERISTIC OF PREMIUM BEER BRAND ADVERTISING FROM THE 1980S.

SPECIFICATIONS:
- MANUFACTURER: MILLER BREWING COMPANY, MILWAUKEE, WISCONSIN
- DESIGN: GUITAR-SHAPED STEEL TRANSFORMER ENCLOSURE WITH INTEGRATED NEON TUBING
- ELECTRICAL RATING: 120 VOLT, 60 HZ, MAXIMUM 2 AMPS
- UL CERTIFICATION: FORM I, MODEL T-641576
- MANUFACTURING DATE: 1987 (CONFIRMED BY MANUFACTURER LABEL)
- MAKER: EVERBRITE ELECTRIC SIGNS INC., SOUTH MILWAUKEE, WISCONSIN
- CONSTRUCTION: WELDED STEEL BODY WITH BLACK ENAMEL FINISH
- NEON CONFIGURATION: INTEGRATED NEON TUBING WITHIN THE GUITAR FORM
- TRANSFORMER: ORIGINAL INTERNAL TRANSFORMER ASSEMBLY PRESENT
- WIRING: ORIGINAL ELECTRICAL CORD WITH SWITCH STRING INTACT

CONDITION ASSESSMENT:
THE SIGN DISPLAYS AUTHENTIC PATINA AND WEATHERING CONSISTENT WITH DECADES OF COMMERCIAL USE. THE STEEL BODY EXHIBITS EXTENSIVE SURFACE CORROSION AND RUST BLOOM, CHARACTERISTIC OF VINTAGE OUTDOOR OR SEMI-OUTDOOR ADVERTISING SIGNAGE. THE BLACK PAINTED FINISH SHOWS SIGNIFICANT WEAR WITH MULTIPLE AREAS OF RUST FORMATION AND OXIDATION. THE GUITAR-SHAPED FORM REMAINS STRUCTURALLY SOUND WITH NO DENTS, CRACKS, OR DEFORMATION. THE NEON TUBING APPEARS INTACT WITHIN THE VISIBLE SECTIONS. ALL ORIGINAL ELECTRICAL COMPONENTS, INCLUDING THE TRANSFORMER ASSEMBLY AND WIRING, REMAIN IN PLACE. THE MANUFACTURER'S LABEL AND UL CERTIFICATION LABEL ARE BOTH LEGIBLE AND INTACT. THE PIECE HAS NOT BEEN RESTORED OR REFINISHED, PRESERVING ITS AUTHENTIC VINTAGE CHARACTER.

Item Size: Height: 120cm, Width: 110cm, Depth: 30cm, Weight: 5Kg

Condition: Fair

221802+8

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